The french brand founded in 1948 presents its campain with Kendall Jenner ambassador
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The iconic French brand was created
in 1948 by Jean Cassegrain. Initially, it fitted pipes with leather and
it was in 1960 that the first bags appeared. Longchamp has important
know-how, the bags are mounted in French workshops and require a
rigorous workforce.
It's
only recently that Longchamp has launched into the sunglasses. They have
matched with Marchon, a major player in the industry to offer the
highest quality eyewear. Recognized by all, the brand celebrated its
70th birthday in 2018. This family business has not yet said its last
word.
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For his new campaign, Longchamp puts forward the world famous model Kendall Jenner. As a brand ambassador, she also appears in the video campaign alongside a horse with majestic presence. According to Sophie Delafontaine, the artistic director of Lonchamp, the top represents the values that the brand wishes to convey. And who better than Kendall Jenner to reach a new audience, the millenials.
The frame worn by Kendall Jenner, the LO636S
is perfect. These sunglasses are feminine, refined and its cat-eyes
frame brings chic. The green scales on the face and sleeves make the
difference and provide an undeniable class. Acetate and metal brings a
pure and contemporary design.
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This frame is easy to carry and to tidy. Its advantage, theses sunglasses are folding
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Longchamp is a brand, a family, a know-how and above all beautiful sunglasses !
Hawkers : Visual non-contractual. Retouched photography. May 2020.
Marc Jacobs 129€ : Offer valid on non-corrective Marc Jacobs® sunglasses selection. In the limit of the available stock. Suggested retail price at participating Solaris stores and website. Offer not combinable with any other commercial offer and discount. Visual Model (SAP): 317047. Retouched photography. February 2019.
Ray-Ban Selection at 99€ : Offer valid on non-corrective Ray-Ban® sunglasses selection identified on the website. Offer not combinable with any other commercial offers and discounts. Non-contractual visual. Visual Model (SAP): 271788. June 2019.
Longchamp : Visual non-contractual. Visual model (SAP) : 329385. Retouched photography. March/April 2019.
The French-Touch : Visual non-contractual. Visual model (SAP) : 323399. Retouched photography. March 2019.
Persol : Visual non-contractual. Visual model : 219813. Retouched photography. April 2019.
Dior : Visual non-contractual. Visual model (SAP) : 328186. Retouched photography. April 2019.
Prada : Visual non-contractual. Visual model (SAP) : 330962. Retouched photography. April 2019.
Ray-Ban : Visual
non-contractual. Visual Models (SAP) from right to left : Wayfarer model
= 189698 ; Nina model = 324075 ; Meteor
model = 324095. Retouched photography. Juin 2019.
Oakley : Visual
non-contractual. Visual model (SAP) : 333225. Retouched photography. July 2019.
Carrera : Visual non-contractual. Visual model (SAP) : 330089. Retouched photography. August 2019.
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